Shared meaning


Our inner ideas, usual ways of thinking, symbols and codes result from our certain cultural experience, social system we live in, attitudes, knowledge, emotions... In order to communicate efficiently, both the encoder and the decoder must have common world knowledge and common linguistic knowledge. When their frames of experience overlap, a signal appears, the communication is established and the message is interpreted.

Possibility of decoding is determined by the ratio between redundancy and entropy in the message. Redundancy depends on familiarity with the code and the conventions, which governs the given symbols. It is the name for the predictable and the familiar in a message, recipient bases his interpretation on.

Dictionary of Primal Behaviour - common meaning of symbols


[table1: shared meaning]


To make the message, esthetic message in this case, maximally readable we have decided to use symbols connected to primal human emotions and behaviour.

First step was to create a database, Dictionary of Primal Behaviour [], composed of symbols: graphics, words, sounds and facial expressions. Using these symbols we are able to code Graphically and Phonetically Expressive Message (GPEM ) that is understandable to wide audience despite their cultural background, linguistic knowledge or stylistic features of a language such as dialect, sociolect and chronolect.