Urtica, art and media research group (c) 1999 and Beyond
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VQcard-Symbol-b

Value Quest—The Golden Card

Screen printing on PVC (ISO 7810, 7811), laser engraving on Plexiglas
2010

click to online platform
  • Photo doc
  • Card winners
  • + more
  • Fragments
    of the poem
    Bird Parliament
  • Art and Value

    A monetary symbolic form

  • Keywords / Tags

    • Value,
    • Code,
    • Money,
    • Status symbol,
    • Plastic,
    • Gold,
    • Fetishism
  • Art-Bio:

    Premiere
    2010
    “Value Quest—Art of Fortune and Economy of Risk,” solo exhibition, Salon of Museum of Contemporary Art in Belgrade. Curator: Zoran Erić

Winners in 2010, Museum of Contemporary Art Belgrade

The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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The winners of VQ Roulette, the first round, MoCAB, June 2010

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Winners in 2011, 52nd October Salon in Belgrade

The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The winners of VQ Roulette, the second round, 52nd October Salon, October/November 2011

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The Golden Card can be won as the main prize at the Value Quest Roulette.


Card Winers

VQ The Golden Card is designed for artistic use only. Each card contains one of numerous answers to the question what is Value?
The answer is coded as the combination of four-digit sequences each of which represents a certain letter. The first two digits of the sequence determine whether the letter is vowel, consonant or semivowel, while the second two digits indicate the letters’ frequency based on Linotype machines letters’ frequency order.

e.g. GOLD: 1121 0004 1111 1110

A cardowner is the only one to know the coded information, therefore it is up to her/him to keep it safe or not. Any disclosure of the information to the third party might result in exchange of views. For the efficiency of the system we kindly encourage the cardowner to share it with her/his friends. Let’s be in quest of the value.